In an Al Jazeera video on Bayraktar TB2, Presidency of Defense Industries head Prof. Dr. İsmail Demir briefly speaks about the value proposition of the Turkish defense industry.

Prof. Dr. İsmail Demir states: "We are on the table not as a seller but as a partner. Partner in true sense and true means. We are just holding up our purposes and also cost and quality parameters. We put these two together, I guess we can offer the best in the world."

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The video goes on to talk about the Bayraktar TB2 drone as the most well known example of the cost and quality proposition Prof. Dr. İsmail Demir talked about.

https://www.youtube.com/watch?v=9HBwQRu6LJo