At IDEX 2025, MARSS will demonstrate NiDAR’s Hybrid Intelligence, a proprietary fusion of traditional algorithms, artificial intelligence (AI), and human intelligence, aimed at significantly enhancing real-time situational awareness and decision-making processes.
What distinguishes MARSS from other players in the market is its unique ability to integrate sensor data from a wide range of systems—including radar, EO/IR cameras, RF, sonar, and other surveillance tools—into a single intuitive interface. This innovative approach provides users with a comprehensive, real-time operational picture, eliminating the need for multiple displays and additional operators managing disjointed systems.
Unlike traditional Command and Control (C2) platforms, NiDAR is sensor and countermeasure agnostic, allowing it to seamlessly integrate with existing security systems. Its scalable and modular design ensures tailored solutions that can meet the diverse and evolving needs of global, regional, and domestic security forces.
MARSS’ C2/C4 solutions are further strengthened by strategic partnerships with leading sensor and effector manufacturers, enabling the integration of cutting-edge technologies from across the defense industry. Whether it’s Air Defence, Counter-UAS, or the protection of borders, maritime areas, and critical infrastructure, MARSS ensures that its solutions remain at the forefront of modern defense technologies.
“Having invested significantly in the GCC over the last five years, and with a long-standing presence in the region, it is clear that the GCC is leading the way in the integration of AI into intelligent defense systems,” said Rob Balloch, Chief of Growth at MARSS. “But at MARSS, we’re not just providing state-of-the-art systems; we are empowering our customers with the knowledge, awareness, and solutions that evolve alongside the threats they face, ensuring they stay ahead of the curve.”
One of the key features of NiDAR is its ability to reduce the cognitive burden on operators. Powered by its Hybrid Intelligence approach, NiDAR automates detection, tracking, classification, and response recommendations, allowing operators to focus on critical decision-making rather than being overwhelmed by data. As Balloch describes it, “NiDAR is the classic 1+1=3—where the MARSS NiDAR CORE platform transforms disparate sensor data into a powerful, actionable intelligence framework.”
As the Middle East continues to shape global defense conversations, MARSS remains at the cutting edge of this evolution. With its deep regional expertise and an expanding portfolio of high-profile projects, MARSS is dedicated to advancing defense capabilities through technology, training, and innovation.
Visit MARSS at stand 03-C40 to experience the future of multi-domain defense firsthand at IDEX 2025.