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Bridge Exhibitions expands international reach across key global markets

Bridge Exhibitions is expanding its international portfolio across high-growth exhibition markets, with projects spanning Saudi Arabia, the UAE, Egypt, Malaysia, Singapore, Brazil and South Africa.

Created by Arabian World Events and Orchestra Media, Bridge provides event management, international sales, marketing and market development services, helping exhibition organizers enter new markets, attract international exhibitors and national pavilions, and strengthen global industry participation.

The company operates across defense and aerospace, security and cyber, technology and artificial intelligence, working with major international events including EDEX, LIMA, LAAD, GISEC and IDEX. Its projects currently extend through 2028.

Bridge’s team brings decades of combined experience in event management, international sales, marketing, national pavilion development and market expansion, supported by established relationships across government, industry and the global exhibitions sector.

Keith Barthelot, Sales Director at Bridge Exhibitions, said the company is focused on connecting leading exhibitions with new markets and commercial opportunities.

“Bridge is built around a simple principle: exhibitions grow by reaching new companies, countries and markets,” Barthelot said.

“We have strong roots in defense and aerospace, and we are applying that experience across security, cyber, technology and AI, while expanding our footprint throughout the Middle East, Asia-Pacific, the Americas, Europe and Africa.

“Our ambition is to build a genuinely global exhibitions business, connecting leading events with new markets, new exhibitors and new commercial opportunities around the world.”

Bridge continues to expand its international team, strategic partnerships and event portfolio as it strengthens its presence across key global markets.

About Bridge Exhibitions

Bridge Exhibitions is an international event management, sales, marketing and market development company created by Arabian World Events and Orchestra Media.

Its multilingual team works across the Middle East, Asia-Pacific, the Americas, Europe and Africa, helping exhibition organizers expand internationally, develop new markets, increase exhibitor and pavilion participation, and build connections with government, industry and commercial partners worldwide.

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